Tigers readies to support South African wine industry with expected spike in Chinese exports
05 Jun 2018 - (ZA)

South African wine exports to China grew by 109 per cent between 2014 and 2017, and the country is expected to see a sharp increase in demand for its local produce as a result of the 15 per cent tax imposition on the US by China.

Though China is South Africa’s main export partner overall, equivalent to 7 per cent of total exports, the top five wine importing countries are the UK, Germany, France, the Netherlands, and Canada.

"South African wine growers have been looking to diversity across other markets beyond the European region, and Tigers is ready to help them, though it is important to remember that SA wines will be competing with Australian, New Zealand, and French wines to enter the China market,” said Paul Lawrence, Managing Director, South Africa, Tigers.

"We at Tigers have a phenomenal end-to-end system, backed by an exceptional IT team, which makes order management a breeze.

"We also have dedicated personnel that specialise in wine and spirits imports and exports, thus increased orders will not pose a problem for us.

Wine represents only four per cent of total exports for South Africa, but exports for the commodity increased by 4.7 per cent in 2017.

The wine shortage experienced by the big three producers – Italy, France, and Spain – has provided an opportunity for South Africa, especially with Chinese wine consumption rising for the third year in a row.

The drought in South Africa was in turn expected to significantly affect the yields for 2018, but according to Wines of South Africa (WOSA), the crop seems to be yielding better quality grapes, which will result in a very good year for South African wines.

"It is estimated that the overall drop in yields in the wine industry is only 15 per cent on the last year, hence keeping up with the increased market demand should not produce problems,” said Lawrence.

Tigers benefits from its online marketplace eShop, which offers a scalable enterprise solution from marketing to managing the supply chain, order fulfilment and returns for companies of all sizes.

"Tigers’ systems are flexible enough to meet a large variety of demands,” added Lawrence.

Tigers is rolling out its eShop across all of its offices worldwide in 2018.

Tags: South Africa, Wine, Wosa, Tigers