Tigers readies to support South African wine industry with expected spike in Chinese exports
African wine exports to China grew by 109 per cent between 2014 and 2017, and
the country is expected to see a sharp increase in demand for its local produce
as a result of the 15 per cent tax imposition on the US by China.
China is South Africa’s main export partner overall, equivalent to 7 per cent
of total exports, the top five wine importing countries are the UK, Germany,
France, the Netherlands, and Canada.
African wine growers have been looking to diversity across other markets beyond
the European region, and Tigers is ready to help them, though it is important
to remember that SA wines will be competing with Australian, New Zealand, and
French wines to enter the China market,” said Paul Lawrence, Managing Director,
South Africa, Tigers.
at Tigers have a phenomenal end-to-end system, backed by an exceptional IT
team, which makes order management a breeze.
also have dedicated personnel that specialise in wine and spirits imports and
exports, thus increased orders will not pose a problem for us.
represents only four per cent of total exports for South Africa, but exports
for the commodity increased by 4.7 per cent in 2017.
wine shortage experienced by the big three producers – Italy, France, and Spain
– has provided an opportunity for South Africa, especially with Chinese wine
consumption rising for the third year in a row.
drought in South Africa was in turn expected to significantly affect the yields
for 2018, but according to Wines of South Africa (WOSA), the crop seems to be
yielding better quality grapes, which will result in a very good year for South
is estimated that the overall drop in yields in the wine industry is only 15
per cent on the last year, hence keeping up with the increased market demand
should not produce problems,” said Lawrence.
benefits from its online marketplace eShop, which offers a scalable enterprise
solution from marketing to managing the supply chain, order fulfilment and
returns for companies of all sizes.
systems are flexible enough to meet a large variety of demands,” added
is rolling out its eShop across all of its offices worldwide in 2018.
Tags: South Africa, Wine, Wosa, Tigers